https://www.bradbogus.com/blog daily 0.75 2025-05-21 https://www.bradbogus.com/blog/anti-dei-will-create-new-names-for-the-same-work monthly 0.5 2025-05-21 https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/671ee996-0981-46c7-bfb8-1f0cda702c41/Financial+Losses+Following+DEI+Rollback Blog - Anti-DEI will Create New Names for the Same Work - Make it stand out DEI faces pressure from the federal government, companies pulling back from DEI face pressure from consumers. Who will win? https://www.bradbogus.com/blog/what-joy-is-an-act-of-resistance-means monthly 0.5 2025-05-15 https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/c68d7a8f-82cd-4a7d-bed2-c2e166a78159/20200808_204253.jpg Blog - What Do You Mean Joy is an Act of Resistance?! - Make it stand out This is one of the only safe images to share from this action https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/874359f1-0849-45be-8aa4-ebb8d3caf522/Joy_as_an_act_of_resistance Blog - What Do You Mean Joy is an Act of Resistance?! - Make it stand out This is an AI representation of a pic I took at a protest of an ICE facility in 2020 I was involved in, done mainly to conceal identities and license plates https://www.bradbogus.com/blog/not-hopeful-future-cannabis-industry monthly 0.5 2025-03-21 https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/3fd9b099-04ba-4fce-83d9-56cdac3d9a81/FB_IMG_1542649425839.jpg Blog - I’m Not Hopeful for the Future of the Cannabis Industry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bradbogus.com/blog/ai-ethics-for-marketers monthly 0.5 2025-03-13 https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/016fb106-edd2-463c-9c45-9a80c8cd2f72/DALL%C2%B7E+2025-03-12+19.24.01+-+A+surreal+collage-style+artwork+inspired+by+Gee+Vaucher%2C+depicting+the+environmental+impact+of+AI.+The+image+should+have+a+dystopian+feel%2C+blending+me.jpg Blog - AI Ethics & How Marketers Should Think About AI - Make it stand out Potential AI dystopia? Or just another tool? Art inspired by Gee Vaucher (and likely through copyright infringement) https://www.bradbogus.com/blog/one-crazy-night-in-miami monthly 0.5 2023-04-10 https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/dfcc734f-3586-400c-9043-91ec3638159d/Lords+Nash+lobby.jpg Blog - One Crazy Night In Miami - Make it stand out The giant polar bear with beach ball that greets you immediately upon entering the front doors. https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/d33928a3-0425-489e-b386-2303c4218b8c/Lords+2.jpg Blog - One Crazy Night In Miami - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/1681141603652-4UF7HHOKJ38I6T5KGL7O/473711.jpg Blog - One Crazy Night In Miami https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/1681140655726-CUHCOOUAUQAURZQ3ZCZ8/Lords+Nash+bar.jpeg Blog - One Crazy Night In Miami https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/1681140655666-1AR0YFVTK2EH8EQTY3UD/Lords+Nash+lobby.jpeg Blog - One Crazy Night In Miami https://www.bradbogus.com/blog/emotional-intelligence-leadership-development monthly 0.5 2023-03-21 https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/bffba3a5-9541-4038-b288-bf5ab66e84fc/DALL%C2%B7E+2023-03-15+16.42.16+-+impressionist+painting+of+a+leader+listening+to+a+group+of+diverse+employees%2C+the+leader%27s+heart+shooting+rays+of+red+light+into+the+employees+around+.jpg Blog - Emotional Intelligence Leadership Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bradbogus.com/blog/chatgpt-interview-ai-sentient-ethics monthly 0.5 2023-02-15 https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/3e5dbbb7-0890-47f0-b4a4-5098faf9cb90/ChatGPT+Banner+Image.jpg Blog - I interviewed ChatGPT about whether or not I can trust it - Make it stand out Will ChatGPT become sentient and destroy us all? Let’s find out. https://www.bradbogus.com/blog/nothing-is-truly-improvised-leadership-sales monthly 0.5 2023-01-10 https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/ebdf21cc-615d-4cfd-906a-440667ef8a4b/Whose+Line+Is+It+Anyway.jpeg Blog - Nothing is truly improvised - Make it stand out Improv comedians are magic … or are they? https://www.bradbogus.com/blog/getting-reacquainted-with-weed-on-420 monthly 0.5 2023-01-06 https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/8f04e388-a79f-4590-9705-6eff726c9b49/20190608_111107.jpg Blog - Getting Reacquainted with Weed on 420 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bradbogus.com/blog/how-i-learned-to-roll-a-joint-with-a-crutch monthly 0.5 2022-09-13 https://www.bradbogus.com/blog/how-to-get-laid-off-in-the-cannabis-industry monthly 0.5 2022-06-13 https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/c9f429d8-2a2a-41fd-8c53-3d138a84ce79/20200403_134033+%281%29.jpg Blog - 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As a veteran marketing leader, entrepreneur, social change maker, and most importantly, artist, I have dedicated the last eight years to advancing business in the plant medicine space. https://www.bradbogus.com/contact daily 0.75 2022-05-18 https://www.bradbogus.com/services daily 0.75 2023-03-15 https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/1651189484974-4Z9JWCQC7IGIELVTEFB0/The+Cannabist+Brand+Standards-1.png Services https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/7c7597c7-84ab-4d1c-9e51-0faa79e98fcb/Road+to+Launch+Slide.png Services https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/1651190392945-8JSXMJFQDI3VT6YCKFRO/Brad+Speak+Social+2.jpeg Services https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/9dd77e7d-2726-4c35-a64d-6864cc47b5a2/Brad+Cannabist+Awards.jpeg Services https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/1651243866197-FIOY0UN408IEITOHZS2X/Content%2BStrategy%2BBrainstorm.jpg Services https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/1651243901474-1XHXE04QOAF98VMJB6YX/Brad+Presenting+CSR+Award+to+Eaze.jpeg Services https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/31b399ed-b1c9-4a56-86cd-9088b3e7e0ca/DALL%C2%B7E+2023-03-15+16.42.16+-+impressionist+painting+of+a+leader+listening+to+a+group+of+diverse+employees%2C+the+leader%27s+heart+shooting+rays+of+red+light+into+the+employees+around+.png Services https://www.bradbogus.com/about daily 0.75 2024-09-05 https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/a51da6a8-7a28-44a3-8786-9f6ad48c0c90/20211126_161948.jpg About https://www.bradbogus.com/portfolio daily 0.75 2025-06-17 https://www.bradbogus.com/portfolio/branding monthly 0.5 2022-04-28 https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/0120565c-b506-48f7-bb2b-cf43676a439a/The+Cannabist+Brand+Standards.jpg My Work - Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/fc7ab4db-15b2-428b-8b4e-e29ca424a31d/Mission+Vision+Statement.png My Work - Branding The new Mission and Vision statement I crafted https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/2d1c4410-741b-44a7-94ae-1a5ab696b7f6/Old+Cannabist+Logo.jpg My Work - Branding The original Cannabist logo https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/99511c2a-97d5-46de-ac62-ddba791b7d3f/Swivl+Logo.jpg My Work - Branding The swivl logo, created after our branding identity sessions https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/a01479b5-534b-4621-9145-d7b8c48b5efb/CC+Banner+Comparison.jpg My Work - Branding Comparison of show banners pre-rebrand on the left and post-rebrand on the right https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/bec170a0-f689-49c4-8090-124a788c7848/New+Cannabist+Logo+Medium.jpg My Work - Branding The new and improved Cannabist logo https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/92f29396-c5fb-48f9-ac71-e48dc9fa75a6/Swivl+Owl.jpg My Work - Branding Hoover, the swivl chatbot personality discussed during our branding sessions https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/2a4ed2da-20d3-4f88-90e1-83686948fff0/Leaf+Punchout+Icon.png My Work - Branding The teal/blue was chosen to be both trustworthy as well as modern https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/418119fd-c354-42b0-b935-0d3665b7e4b2/CC+Old+Website+Composite.jpg My Work - Branding Old website design before rebranding https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/722e60d7-fc78-4611-a398-2110f532aaf2/Education+Bot+Inc+Logo.jpg My Work - Branding Education Bot logo, the name of the company before Swivl was branded (this logo didn't exist at the time, I didn't have anything to do with it) https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/ed9b4aef-86e7-4014-8c0b-4d656d51b4eb/Screen+Shot+2022-04-28+at+1.09.37+PM.png My Work - Branding Composite of the brand in imagery, used as handouts and flyers at events https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/ef3ef26b-a330-492f-ba35-f9ec33bdc163/Confident+Cannabis+Website+Current+Full.jpg My Work - Branding Website redesigned following new branding guidelines set by me https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/23d0d1a9-94dc-4477-89f0-6f79fac8ebe3/041217-CANNABIST-Rebrand-Flyer-%28Landscape%29-Back+2.png My Work - Branding We chose a few different visual personalities to anchor our readership, representative of the people that read the site https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/6cd892d4-b6eb-4065-8984-befa876a1e94/Leaf+Brackets+Icon.png My Work - Branding The cannabis leaf is inspired by an asterisk, here shown in closed brackets, representing digital type https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/f6390d05-c776-4e7c-8291-325440c7fca0/Trade+Show+Backdrop+2+x+10+ft+Wholesale+2.jpg My Work - Branding Use of new branding and design guidelines for a show backdrop https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/b06eb30f-7e5f-4a25-9e67-5292f59fe4b9/041217-CANNABIST-Rebrand-Flyer-%28Landscape%29-Back+3.png My Work - Branding We chose a few different visual personalities to anchor our readership, representative of the people that read the site https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/fdfbdf67-3ccf-46f5-85b1-189e20b0a971/The+Cannabist+Brand+Standards-2.png My Work - Branding Brand logo lockups and iconography https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/cfc012e0-dcf2-49f8-a621-3d36bec6d09c/The+Cannabist+Brand+Standards-1.png My Work - Branding Brand logo lockups https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/d4a4b950-a2b7-4e1b-8f8d-ac98da2716b4/041217-CANNABIST-Rebrand-Flyer-%28Landscape%29-Back.png My Work - Branding Our brand identity, explained for our readers for the very first time. Notice the use of the brackets in the background, framing the subject https://www.bradbogus.com/portfolio/corporate-social-responsibility monthly 0.5 2022-05-19 https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/1651075532600-S07MMADUP81MGXG6LO3G/A%2BSG+Logo.jpeg My Work - Corporate Social Responsibility - Austin +SocialGood - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/b31051a2-9a9d-497e-ba1a-bd557ff44c77/A%2BSG+UN+Foundation+Banneer.jpeg My Work - Corporate Social Responsibility - Austin +SocialGood Austin +SocialGood Banner featuring SXSW & the UN Foundation https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/3d5909b1-220d-4011-ad13-b5ca6d7b24ca/Fast+Pitch+2015+Brad+on+Stage.jpeg My Work - Corporate Social Responsibility - Austin +SocialGood Me kicking off the 2015 Social Innovators Fast Pitch at Google Fiber https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/2036e784-e200-41ec-8ae7-c46040bb53a7/WFH+Day+Logo.jpeg My Work - Corporate Social Responsibility - Austin +SocialGood Work From Home Day initiative logo https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/aba6ece4-088c-4963-aaa3-46d847013e00/SXSW+Panel+4.jpeg My Work - Corporate Social Responsibility - Austin +SocialGood 2015 - Panel on impact investing https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/e14cd0e8-9f41-4a29-af0e-ed33acacaa74/_MG_6279.jpg My Work - Corporate Social Responsibility - Austin +SocialGood Roy Lopez of the Federal Reserve Bank was our keynote speaker https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/32a148cc-0d59-4789-a3d4-7535bfb14d34/WFH+Day+State+of+Texas.jpeg My Work - Corporate Social Responsibility - Austin +SocialGood Proclamation of Work From Home Day signed by the Governor of Texas https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/fd20ff14-cbe4-4c5f-84a2-c32c4ceefe0b/SXSW+Team.jpeg My Work - Corporate Social Responsibility - Austin +SocialGood 2015 Austin +SocialGood team https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/a8c4dab0-85f7-42e8-aaab-aa57f0fae313/_MG_6236.jpg My Work - Corporate Social Responsibility - Austin +SocialGood To break the ice, I made the whole audience do the "buffalo stance" - look it up if you don't know what that is https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/6a435ff9-519e-4088-9785-da3ac05dacbf/Screen+Shot+2022-04-27+at+1.14.02+PM.png My Work - Corporate Social Responsibility - Austin +SocialGood Me featured in a remote interview live on Austin's biggest tv news station - a very novel interview format, as most were done in person at that time https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/620ef0ab-1dce-4a57-8642-14916f13754e/SXSW+Panel+3.jpeg My Work - Corporate Social Responsibility - Austin +SocialGood 2015 - Panel on Innovation through Impact Filmmaking https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/1570f4f9-9c46-442e-95ad-a901f88b633e/_MG_6538.jpg My Work - Corporate Social Responsibility - Austin +SocialGood The winner of the 2015 Fast Pitch, Chelsea Elliot of the Half Helen Foundation https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/583191f1-6e96-46b9-b740-ab9f47dad057/Screen+Shot+2022-04-27+at+1.15.05+PM.png My Work - Corporate Social Responsibility - Austin +SocialGood KVUE showing our Work From Home Day Savings Calculator to help businesses calculate savings on instituting remote work https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/ef93ce1d-2f40-4fb7-a8a5-356686af3d2d/Brad+Judge+SXSW+Fast+Pitch.jpeg My Work - Corporate Social Responsibility - Austin +SocialGood Me sitting with the other judges for the SXSW edition of the Social Innovators Fast Pitch https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/0ba63370-cb00-4fdd-a5d6-ae2134e26ff4/_MG_6528.jpg My Work - Corporate Social Responsibility - Austin +SocialGood Chelsea hearing her name announced as the winner https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/42f58428-3666-4d0b-82da-4dc3a83b8e8c/Screen+Shot+2022-04-27+at+1.51.14+PM.png My Work - Corporate Social Responsibility - Austin +SocialGood A page from our published WFH Day report showing total impact across participating companies and orgs https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/df099f8d-ed2b-4851-ae1b-808a21fc30cd/SXSW+Step+and+Repeat.jpeg My Work - Corporate Social Responsibility - Austin +SocialGood A collection of our many amazing sponsors https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/e7b31d3f-7f6f-4624-bd49-7a2a5bc81f1f/_MG_6304.jpg My Work - Corporate Social Responsibility - Austin +SocialGood Explanation slide in our presentation of the accelerator program and the impact it makes https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/1651089360656-QYTWOEA9LOBXVA7NGN8K/WFH%2BDay%2BCoverage.jpg My Work - Corporate Social Responsibility - Austin +SocialGood Coverage on KUT Austin of Work From Home Day and the reduction in commute https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/799e042e-d1c6-4836-8fa1-fdf606d38031/SXSW+Panel+5.jpeg My Work - Corporate Social Responsibility - Austin +SocialGood Eli Chan, winner of the 2014 Social Innovators Fast Pitch, giving the SXSW crowd an update on the last year since winning https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/088d3ab7-28db-4e03-a39c-fc90e7309416/_MG_6484.jpg My Work - Corporate Social Responsibility - Austin +SocialGood Audience congregated at the Google Fiber building in downtown Austin https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/a668fb7a-2b24-4a7c-918d-be0c79d21509/WFH+Day+Findings+SXSW+Brad.jpeg My Work - Corporate Social Responsibility - Austin +SocialGood Brad presenting Work From Home Day results at SXSW during GoodXGlobal 2013 https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/2a8167c3-cfe6-4991-8be4-a26b20e8bf7f/SXSW+After+Party.jpeg My Work - Corporate Social Responsibility - Austin +SocialGood Promotional graphic of our SXSW official after party, Arts +SocialGood https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/1651083188959-65LR8YLMB5Y7O1TDRPBJ/Fast%2BPitch%2BAccelerator%2BWide%2BShot.jpg My Work - Corporate Social Responsibility - Austin +SocialGood One of our accelerator classes with the 2015 cohort at Austin Community College https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/ba8a783e-8c83-4023-86e4-7fd6e055ca9f/Uber+Partnership.png My Work - Corporate Social Responsibility - Austin +SocialGood We partnered with Uber to get attendees to and from Austin City Hall safely and efficiently https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/2cab8a41-43c0-460f-afa5-ba8bf5facf06/2015-06-09+18.51.27.jpg My Work - Corporate Social Responsibility - Austin +SocialGood Open call for entrepreneurs to join the Social Innovators Fast Pitch in 2014 https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/b7602985-720d-4f3c-9c93-4d0592a44849/SXSW+Panel+2.jpeg My Work - Corporate Social Responsibility - Austin +SocialGood 2014 - Panel on How Corporate Brands are Changing the World https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/6d861d5a-5419-4ffc-a157-9adeee21ab9c/Fast+Pitch+2015+Competitors.jpeg My Work - Corporate Social Responsibility - Austin +SocialGood Contestants of the 2015 Social Innovators Fast Pitch https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/95e2e2bc-07f6-481b-a67d-d0e401c98e42/Austin+%2BSocialGood+SXSW+2014.jpeg My Work - Corporate Social Responsibility - Austin +SocialGood Promotional graphic for our 2014 SXSW official event https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/d7d56e3e-e91e-4ce4-8fcb-35ae229b213e/Fast+Pitch+2015+Accelerator+Coaches.jpeg My Work - Corporate Social Responsibility - Austin +SocialGood Coaches of the 2015 Social Innovators Fast Pitch https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/1a49ecd9-4866-4e3e-98b1-0beb298a7f83/SXSW+Panel.jpeg My Work - Corporate Social Responsibility - Austin +SocialGood 2014 - Panel on taking the Global Goals to the local level https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/80a02b6e-550b-4355-8041-c20886f18833/Fast+Pitch+2014+Lineup.jpeg My Work - Corporate Social Responsibility - Austin +SocialGood Lineup of the 2014 Social Innovators Fast Pitch contestants https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/1651083526638-UVXFJV5N8LHL582PENLE/Fast%2BPitch%2B2014%2BPanel.jpg My Work - Corporate Social Responsibility - Austin +SocialGood While votes are tallied in the 2014 Fast Pitch, Ruben Cantu leads a panel discussing corporate social responsibility https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/ce360763-0922-4c16-a1ef-5bcddeb79a9b/IMG_9840.JPG My Work - Corporate Social Responsibility - Austin +SocialGood Winner of the 2014 Fast Pitch, Christopher Hastings of Puente Phone with Ruben Cantu and Chris Nieto of Austin +SocialGood https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/129ff3b2-f5f6-459a-aeb1-78adb6740e9f/IMG_9784.JPG My Work - Corporate Social Responsibility - Austin +SocialGood Christopher Hastings of Puente Phone announced as winner of the 2014 Fast Pitch https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/24dacc03-e248-45e6-af8f-b9309c5bf5b8/Fast+Pitch+2015+Audience.jpeg My Work - Corporate Social Responsibility - Austin +SocialGood Keith Pattison of Prepify pitching at the 2015 Social Innovators Fast Pitch https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/33be9126-08d9-492b-b994-194d4bb16843/Fast+Pitch+2015+RecruitHer2.jpeg My Work - Corporate Social Responsibility - Austin +SocialGood The RecruitHer founders discussing their pitch with the judges of the 2015 Social Innovators Fast Pitch https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/e921123f-8b4b-4f0d-b1c1-7146b474b8dd/Fast+Pitch+2015+RecruitHer.jpeg My Work - Corporate Social Responsibility - Austin +SocialGood Ashley Doyal of RecruitHer pitching at the 2015 Social Innovators Fast Pitch https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/23283622-6f57-448b-93ad-aebee4444922/Fast+Pitch+2013+Team.jpeg My Work - Corporate Social Responsibility - Austin +SocialGood Austin +SocialGood team at the 2013 Social Innovators Fast Pitch at University of Texas campus https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/856b43d1-a386-4595-8fb7-e29cba949b78/2015-11-10+18.53.11.jpg My Work - Corporate Social Responsibility - Austin +SocialGood 2014 Accelerator program in full swing, doing pitch review https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/e4116664-c04a-4a3d-9b8f-43a02935b455/2015-09-21+18.31.27.jpg My Work - Corporate Social Responsibility - Austin +SocialGood 2015 Accelerator class at Austin Community College https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/9ceb3fee-a40e-42e6-91b4-04933b70271d/2015-09-08+19.13.39.jpg My Work - Corporate Social Responsibility - Austin +SocialGood 2015 Accelerator class at Austin Community College https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/e5b30da7-27d4-44e8-a776-c9553ac7d0ff/_MG_6555.jpg My Work - Corporate Social Responsibility - Austin +SocialGood Austin +SocialGood team at the 2015 Social Innovators Fast Pitch at Google Fiber https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/0475e7ed-bca6-4240-8dac-fd47befb778a/_MG_6488.jpg My Work - Corporate Social Responsibility - Austin +SocialGood Ruben and I going over votes for the 2015 Fast Pitch competition https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/fddb255e-56fd-490b-92f5-3da238a35124/_MG_6384.jpg My Work - Corporate Social Responsibility - Austin +SocialGood Standing room only at the 2015 Social Innovators Fast Pitch https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/90618c97-7c10-4f5c-8efb-29bc44103cd4/Fast+Pitch+2013+Lineup.jpeg My Work - Corporate Social Responsibility - Austin +SocialGood Voting screen and sheet for the 2013 Social Innovators Fast Pitch https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/e7af9a90-44ba-4b8e-be34-f537a7a22f37/Fast+Pitch+Carl+Settles.jpeg My Work - Corporate Social Responsibility - Austin +SocialGood Carl Settles of E4 Youth, winner of the 2013 Social Innovators Fast Pitch https://www.bradbogus.com/portfolio/driving-revenue-b2b-marketing monthly 0.5 2025-06-17 https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/bb43cb3d-d2ec-4f26-9903-55ddc323460a/Screenshot+2025-06-12+at+4.23.26%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/64198abe-0381-4f76-9ada-f42dc0fa2c1d/Screenshot+2025-06-13+at+12.24.02%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/6b633ba0-e25d-4c86-a060-1fd375219b1b/Screenshot+2025-06-13+at+12.46.03%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/79062965-0cb9-44a4-8862-0209ee957383/Screenshot+2025-06-12+at+4.15.07%E2%80%AFPM.png https://www.bradbogus.com/portfolio/thought-leadership-events monthly 0.5 2022-04-26 https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/031574a3-59b8-4f08-ba43-41200ef19110/Ricardo+Presenting+Wideshot.jpg My Work - Thought Leadership - Event & Activation Strategies Ricardo presenting the Technology Awards https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/1fdb9cb4-e437-40cb-b462-1531db719953/cc32.jpg My Work - Thought Leadership - Event & Activation Strategies Lupé, a sculpture made out of cannabis packaging that can't be recycled by Portland artist Paige Wright https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/2cc2117c-1a53-4237-b243-873441094814/2017AC-Cannabist-420-Kickoff-candids-62.jpg My Work - Thought Leadership - Event & Activation Strategies The Cannabist Team & Julian Marley https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/9dd77e7d-2726-4c35-a64d-6864cc47b5a2/Brad+Cannabist+Awards.jpeg My Work - Thought Leadership - Event & Activation Strategies My beautiful mug as I kicked off the event https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/e51ed9b9-1662-4c93-ab15-a359c37e2a71/cc19.jpg My Work - Thought Leadership - Event & Activation Strategies A party guest listens to the music played by the electrical impulses of these cannabis plants, played through a MIDI Sprout https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/de53cf61-b4c6-4cf4-bb0b-c13fe9035518/2017AC-Cannabist-420-Kickoff-candids-4.jpg My Work - Thought Leadership - Event & Activation Strategies The Denver Post lobby, site of the 420 Week Launch Party https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/2634a918-41ec-4822-ad60-0c8f7ea823a9/Group+of+Award+Winners.jpg My Work - Thought Leadership - Event & Activation Strategies A collection of about half of the awards winners https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/d541ec9e-169c-4047-8b85-f71ab6044b13/cc62.jpg My Work - Thought Leadership - Event & Activation Strategies I address the crowd to explain the party theme and introduce the artists https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/ad1630dc-d98d-47bc-9b18-efe0d06ff29b/2017AC-Cannabist-420-Kickoff-candids-105.jpg My Work - Thought Leadership - Event & Activation Strategies It's a huge lobby, full of sponsors and attendees https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/3e61cf94-6bcf-4c4b-a208-cbc3c2c0f383/Pineapple+d%27Or+Trophies+in+Box.jpg My Work - Thought Leadership - Event & Activation Strategies The Pineapple d'Or, our custom trophy designed and crafted by a local Denver artist https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/071ed44d-6d84-403d-a22a-d8c2dbff045b/cc86.jpg My Work - Thought Leadership - Event & Activation Strategies 3D projection mapping display showing artistic interpretations of data from Connect https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/e89889d9-aaeb-44cf-b69c-7cb052440aab/Jake+%26+Julian+Interview+420+Week.jpeg My Work - Thought Leadership - Event & Activation Strategies Julian Marley interviewed by Jake Browne https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/ada21a96-8168-492c-8f72-b23aa954e7e1/Eugene+Monroe+and+Ricardo+on+Stage+2.jpg My Work - Thought Leadership - Event & Activation Strategies Ex-NFL player Eugene Monroe, being interviewed by Ricardo Baca, as our keynote https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/c25ac0f4-ba8e-4458-b3bf-ddb7e9c58902/cc22.jpg My Work - Thought Leadership - Event & Activation Strategies A shot from 1 of our 2 tasting rooms, being served by Oregon's Cannabis Concierge https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/74406fb6-0e85-4f2b-951e-c18a8196276f/Ricardo+%26+Alex+Interview+420+Week.jpeg My Work - Thought Leadership - Event & Activation Strategies Alex Pasquariello interviewed by Ricardo Baca https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/79a77350-1f98-4340-aa4f-5ff0ff213a44/Nancy+Whiteman+of+Wana+Brands+Speaking.jpg My Work - Thought Leadership - Event & Activation Strategies Nancy Whiteman of Wana Brands presenting the Sustainability awards category https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/c0c6dd87-35ed-4734-8d38-f139520a4113/cc55.jpg My Work - Thought Leadership - Event & Activation Strategies A live performance by futuristic galactic marching band Lovebomb GoGo https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/2626c13a-0c3d-4e54-97fd-d3dde2f67ec2/2017AC-Cannabist-420-Kickoff-candids-115.jpg My Work - Thought Leadership - Event & Activation Strategies We brought The Cannabist Show set down into the lobby for people to enjoy https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/a8dd8ee6-f7b5-4c2a-ae7d-9d4c03602165/Full+Venue+Shot+Networking.jpg My Work - Thought Leadership - Event & Activation Strategies Wide shot of the venue, the Paris Nightclub on the Las Vegas Strip https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/5b7f432a-7fd4-4ff7-8df5-57f80e4797fe/cc59.jpg My Work - Thought Leadership - Event & Activation Strategies A live performance by futuristic galactic marching band Lovebomb GoGo https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/2a264574-e920-4765-a7da-8506ba53116a/2017AC-Cannabist-420-Kickoff-candids-93.jpg My Work - Thought Leadership - Event & Activation Strategies Inside shot of the Weedstreamer, our mobile consumption lounge sponsor https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/9db52c66-c5c6-442b-8040-be699cc56f79/NCIA+and+Christian+Sederberg+Award+Close+Up.jpg My Work - Thought Leadership - Event & Activation Strategies Ean Seeb and Christian Sederberg embrace after both won awards https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/3c4614d3-498a-4abb-8b01-6f69738a103e/cc104.jpg My Work - Thought Leadership - Event & Activation Strategies Max White of Aroma Cannabis tasting some concentrates in a Dr. Dabber rig https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/b5fde476-cca1-4b9c-8e89-841ca90488d1/2017AC-Cannabist-420-Kickoff-candids-90.jpg My Work - Thought Leadership - Event & Activation Strategies Outside shot of the Weedstreamer, our mobile consumption lounge sponsor https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/7497a36f-ac7a-4bcc-95d2-24b1c37291ac/Cannabist+Team+Shot.jpg My Work - Thought Leadership - Event & Activation Strategies The Cannabist team enjoying a hard-earned drink afterwards https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/97727554-4ee0-43d7-9430-89759447cbeb/cc82.jpg My Work - Thought Leadership - Event & Activation Strategies Party goers mingle in the light of the 3D art display https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/c5cd74d3-6a6d-4966-b735-9608ab22701f/2017AC-Cannabist-420-Kickoff-candids-88.jpg My Work - Thought Leadership - Event & Activation Strategies New branding presented on table cards for attendees to take and learn about the new brand https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/ac60b482-73aa-4706-b84f-ed35481b9ea4/Ghee+of+Papa+and+Barkley+Presenting.jpg My Work - Thought Leadership - Event & Activation Strategies Guy Rocourt of Papa & Barkley presenting the 2016 Cannabist Person of the Year award https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/27a3ebfa-04a2-4b11-9297-bdb4cff11fd9/cc4.jpg My Work - Thought Leadership - Event & Activation Strategies Our CBD cocktail/mocktail bar sponsored by Muru CBD https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/e51a9173-f5d3-4cdd-826d-cc451384b366/2017AC-Cannabist-420-Kickoff-candids-67.jpg My Work - Thought Leadership - Event & Activation Strategies Binske set up a chocolate tasting booth with beautiful art prints https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/1651005672932-54URW7OEH6KXGEFK1F22/Ricardo+Rockstar+Shot.jpg My Work - Thought Leadership - Event & Activation Strategies Ricardo addresses the crowd at the beginning of the awards ceremony https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/708986e7-a895-4c59-b9f9-17972f8db2b1/cc154.jpg My Work - Thought Leadership - Event & Activation Strategies Some of Oregon's finest producers enjoy some flower in one of our 2 tasting rooms, served by Joshua Taylor of Oregon's Cannabis Concierge https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/91634ab8-d10d-495b-8107-1b78d0c3c1fe/2017AC-Cannabist-420-Kickoff-candids-54.jpg My Work - Thought Leadership - Event & Activation Strategies I just like this shot of me, before we kicked off the program in the auditorium https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/b4a31a4b-7837-411e-ab3d-0d8312f0475b/cc5.jpg My Work - Thought Leadership - Event & Activation Strategies We held the event at The Commune, a woman-owned cannabis events and coworking space in downtown Portland https://www.bradbogus.com/portfolio/chemistry-data-map-tool-connect monthly 0.5 2022-04-27 https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/1651005139043-H7D2YDATJXQH0QZUG3TL/Connect+Featured+Image.png My Work - Storytelling Through Data Science - Connect by Confident Cannabis - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/328f192b-c1fd-4330-a2b6-ee38b290c58b/Screen+Shot+2022-04-26+at+12.39.36+PM.png My Work - Storytelling Through Data Science - Connect by Confident Cannabis Connect - The Cluster - all strains available in the platform based on dominant cannabinoid. https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/006033fb-f724-48eb-8edf-a6af56c46a91/Screen+Shot+2022-04-26+at+12.45.10+PM.png My Work - Storytelling Through Data Science - Connect by Confident Cannabis Connect - Visualization of Strains by Indica & Sativa - notice how both red and blue dots appear in the same places. This shows that strains that are Indica and Sativa can have the same chemistry, sometimes exactly. https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/ce29bbf5-1737-43da-b1a3-d84f6f31c885/Screen+Shot+2022-04-26+at+2.03.47+PM.png My Work - Storytelling Through Data Science - Connect by Confident Cannabis Connect Regions - The cluster is populated by regions of very similar cannabis strains by chemistry. You can explore these regions which have their own Imprint and chemistry profile that more or less applies to all dots in the region. This is the CBD region - the only region defined by cannabinoid profile alone. https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/6d8d80b0-ab19-4abd-8ce7-99d4983a64b7/Screen+Shot+2022-04-26+at+2.02.05+PM.png My Work - Storytelling Through Data Science - Connect by Confident Cannabis https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/1f234f92-c3af-4b78-b014-5a7c9a85d638/Screen+Shot+2022-04-26+at+2.07.43+PM.png My Work - Storytelling Through Data Science - Connect by Confident Cannabis Connect Strain Comparison - here you can see two strains in the same region and compare their Imprints together. Also, notice one of these strains has a "Show in Wholesale Gallery" button - this lets people buy the strain in Wholesale directly (so long as they're a licensed operator). https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/a8123067-7536-4881-ab0e-21b3dba73425/20181115_110206+%281%29.jpg My Work - Storytelling Through Data Science - Connect by Confident Cannabis Amos Elberg presenting Connect on stage at MJBizCon 2018 https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/64d8ee66-953e-430c-ab36-967ad42c5f95/Screen+Shot+2022-04-26+at+2.09.19+PM.png My Work - Storytelling Through Data Science - Connect by Confident Cannabis Ganjapreneur Interview - Brad Bogus: Simplifying Wholesale Cannabis Connections https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/76092331-6a05-442c-804d-d7da7c1effa9/Screen+Shot+2022-04-26+at+2.11.32+PM.png My Work - Storytelling Through Data Science - Connect by Confident Cannabis Let's Be Blunt with Montel Interview with Brad Bogus of Confident Cannabis https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/3d220548-742a-472d-b75c-f053eddffd9b/Screen+Shot+2022-04-26+at+2.15.48+PM.png My Work - Storytelling Through Data Science - Connect by Confident Cannabis MJBizDaily: The entourage effect: Is it a legitimate theory worth marketing by cannabis companies? https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/89f09e90-2cb5-4395-b9ab-77da1464016a/Screen+Shot+2022-04-26+at+2.18.22+PM.png My Work - Storytelling Through Data Science - Connect by Confident Cannabis Cannabis Tech Talks 18: Brad Bogus and Cannabis Chemistry https://www.bradbogus.com/portfolio/hibnb-go-to-market-strategy monthly 0.5 2022-04-27 https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/7c7597c7-84ab-4d1c-9e51-0faa79e98fcb/Road+to+Launch+Slide.png My Work - Go-To-Market Strategies - HiBnb - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/b6ab7c2b-a0bd-4f06-b425-2136fd8aac96/cropped-hib-logo.png My Work - Go-To-Market Strategies - HiBnb https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/c8b8e1b4-4314-4a89-bb4e-98e11ea34f42/screenshot-www.hibnb.ca-2022.04.25-14_21_55.jpg My Work - Go-To-Market Strategies - HiBnb HiBnb Home Page for reference https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/7da5932d-c155-42d5-88f9-3d0b285629da/CA7CH-Case-Study-1.png My Work - Go-To-Market Strategies - HiBnb CA7CH Lightbox Kickstarter page post-funding - click to view full case study https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/21293909-62d0-4260-8974-4940343766ee/1-Crowdfund-HP.png My Work - Go-To-Market Strategies - HiBnb Mishmi Takin on Kickstarter - click here to view the full case study https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/7c7597c7-84ab-4d1c-9e51-0faa79e98fcb/Road+to+Launch+Slide.png My Work - Go-To-Market Strategies - HiBnb Launch plan strategy turned into a series of investor slides that I created the content for (but did not design) https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/0f0c85db-02cc-42d9-a747-68878b7d2f87/CA7CH-Case-Study-2.png My Work - Go-To-Market Strategies - HiBnb CA7CH Case Study overview - - click to view full case study https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/e7bcc7fe-aac4-451f-b913-82d0b6692461/3-Crwdfund.png My Work - Go-To-Market Strategies - HiBnb Press hits gained during the campaign - click here to view the full case study https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/6121406e-aced-4553-9f71-4caadc0cb1ed/Customer+Acquisition+Slide.png My Work - Go-To-Market Strategies - HiBnb Customer Acquisition strategy broken down into tactics https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/dbfde135-d480-46a8-a217-91cace07ee13/CA7CH-Case-Study-3.png My Work - Go-To-Market Strategies - HiBnb Campaign Goals for the campaign - - click to view full case study https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/fe7d35e6-2b67-43bf-a4bb-61d41c92c773/4-Crwdfund.png My Work - Go-To-Market Strategies - HiBnb Influencer/Press testimonials used as content - click here to view the full case study https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/642cfe4e-e9d9-47b8-b90a-7a83862b8f04/Host+Acquisition+Slide.png My Work - Go-To-Market Strategies - HiBnb Host Acquisition strategy broken down into tactics https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/eeb88033-5736-4283-a327-317b6586c357/CA7CH-Case-Study-4.png My Work - Go-To-Market Strategies - HiBnb Target Audience factors for CA7CH - - click to view full case study https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/42e5391e-fefb-4bdf-8ff9-fb10907a3983/5-Crwdfund.png My Work - Go-To-Market Strategies - HiBnb Influencer/Press testimonials used as content - click here to view the full case study https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/e6ecf5ba-7082-4562-9dde-f03a1ae4a633/Referral+Program+Slide.png My Work - Go-To-Market Strategies - HiBnb Outline of how to maximize the referral and affiliate programs https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/649b9d73-9025-4e38-b17d-31d09ad4b343/CA7CH-Case-Study-5.png My Work - Go-To-Market Strategies - HiBnb Explanation of the Ad Testing tactics - click to view full case study https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/dfde237f-16b9-439d-a618-5a88bd7be55a/Ad-Placement-Overview.png My Work - Go-To-Market Strategies - HiBnb Digital Ad Placement results - click here to view the full case study https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/f28e030c-d9fe-48a5-8e36-c572b33f6abe/CA7CH-Case-Study-6.png My Work - Go-To-Market Strategies - HiBnb Facebook Ad Sets = - click to view full case study https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/044f1632-20a7-44f6-8f9d-4a0c6c6f3e74/Likes.png My Work - Go-To-Market Strategies - HiBnb Page metrics - click here to view the full case study https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/53144dd4-12ae-4b32-b7cc-86b996d036ca/CA7CH-Case-Study-7.png My Work - Go-To-Market Strategies - HiBnb Results in first 96 hours of the campaign - click to view full case study https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/b3d6cfd5-3599-4a12-b917-674fb3e918a5/Post-Reach.png My Work - Go-To-Market Strategies - HiBnb Audience metrics - click here to view the full case study https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/d45a9c5e-5a25-4ad9-832b-d72f582f16c8/CA7CH-Case-Study-8.png My Work - Go-To-Market Strategies - HiBnb Top Press Mentions - click to view full case study https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/08106a06-fa0b-4f37-8ac5-e0fa521e0ec5/TOP-POST-1.png My Work - Go-To-Market Strategies - HiBnb Top performing ad results - click here to view the full case study https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/8b5c7bd1-25af-465b-8b3a-957a053a28fc/CA7CH-Case-Study-9.png My Work - Go-To-Market Strategies - HiBnb Total Results - click to view full case study https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/e3e70afe-a9aa-4023-af47-dd045ee3c843/Twitter-1.png My Work - Go-To-Market Strategies - HiBnb Top performing posts - click here to view the full case study https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/56d3aad2-5fd0-4699-ab3b-b88581215e28/Screen+Shot+2022-05-04+at+11.46.26+AM.png My Work - Go-To-Market Strategies - HiBnb Continued results on Indiegogo - raised another $80k! https://www.bradbogus.com/portfolio/thought-leadership-content-strategy monthly 0.5 2022-04-28 https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/5d3b8114-3acd-4ae3-8cbe-5fbe0f8c01fc/Women-in-Cannabis.png My Work - Thought Leadership - Content Strategy Click to read the bio on Cedar Hughes-Blades of Mongoose Cannabis https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/23b58313-e080-4028-bbf6-afb40fab3ee3/Screen+Shot+2022-04-28+at+5.19.52+PM.png My Work - Thought Leadership - Content Strategy CannaCraft runs a family of brands, all of which I wrote for. https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/c7dbed3f-9204-45a4-826a-c905e02054c2/91077201_3103837663176061_5704513160967356416_n.png My Work - Thought Leadership - Content Strategy Click to read the bio on Cedar Hughes-Blades of Mongoose Cannabis https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/728a8be3-fb67-49f5-a3c6-a91d63ecbb78/Screen+Shot+2022-04-28+at+5.11.33+PM.png My Work - Thought Leadership - Content Strategy I wrote a series explaining the science behind how cannabis extracts were made. Click to read. https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/36247520-60e8-437e-8b17-4c57e634e7f3/HOOS+Covid-19+Retailers+Twitter+Linkedin.png My Work - Thought Leadership - Content Strategy Podcast episode - Covid-19 Special on how cannabis retail businesses are handling shifts in the supply chain to address the crisis. Click to listen. https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/ea66b68d-2c54-4248-98b6-8f6a4787f770/Screen+Shot+2022-04-28+at+5.14.43+PM.png My Work - Thought Leadership - Content Strategy For Farmer and the Felon, we created more lifestyle content, but brought in the science to those topics. Click to read. https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/cd29d485-b902-4ebc-8fec-0d9c0612f352/Whats-in-a-strain-header.jpeg My Work - Thought Leadership - Content Strategy Using Connect data, we had an ongoing series showing strain chemistry, like this one on Jack Frost. Click to read. https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/1bddda62-73b3-4d00-9559-127663419d34/Screen+Shot+2022-04-28+at+5.14.21+PM.png My Work - Thought Leadership - Content Strategy Coming off of successfully debunking Indica vs Sativa, I also tackled this myth with Farmer and the Felon, as it's a hot topic. Click to read. https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/1048f0f8-0451-44de-8a1c-d13a7cd31773/Get-Weedwise-1.png My Work - Thought Leadership - Content Strategy We saw things happen in the industry that aligned or validated our market position, like this article on #WeedWise. https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/f58c0954-c8be-4fd7-b07d-83b95bb52830/Screen+Shot+2022-04-28+at+5.09.15+PM.png My Work - Thought Leadership - Content Strategy ABX, an extracts brand, has a series called WTF explaining different concepts related to their product category. Click to read. https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/f6802045-8637-4259-9588-ec9513fdcd5b/Agriculture-Spotlight.png My Work - Thought Leadership - Content Strategy It all starts with cultivators. This series hit with a significant portion of our customers, and made them feel loved. Click to read one. https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/1651183749711-P0DE4COMUINVZL5G0X3U/chemistrysnapshot.jpeg My Work - Thought Leadership - Content Strategy The Chemistry Snapshot was our most thought leading content, like this piece debunking the Indica/Sativa myth. Click to read. https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/c914befa-1e8c-44f8-ac05-83b851694cd9/Screen+Shot+2022-04-28+at+5.13.40+PM.png My Work - Thought Leadership - Content Strategy My favorite topic for Farmer and the Felon, "What is Terroir & How Does it Affect Cannabis?" Click to read. https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/286abb86-d406-47a2-8cbb-57e1e5c9b427/MARKETREPORT.jpeg My Work - Thought Leadership - Content Strategy This series was our leading content, as we shared data on sales prices for specific categories, and revealed findings. Click to read one. https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/d0e247b3-8521-4890-9a3f-46efc59dbbd0/Screen+Shot+2022-04-28+at+5.00.48+PM.png My Work - Thought Leadership - Content Strategy For Care By Design, we focused on the science that led to effects-based products. This was heavily researched work. Click to read. https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/8a75a195-9fe4-451a-b790-0f6b2870bae6/102413005_3175171022709391_1855001159735967744_n.png My Work - Thought Leadership - Content Strategy We partnered often to host events and discussions with other market leaders. Our METRC education series in California was the most successful. https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/39afac20-6ac7-48b5-b9e1-876be5dc4b62/Confident+Cannabis+Connect+Weed+Blog.png My Work - Thought Leadership - Content Strategy Nothing powered our content and PR engine more than Connect. https://www.bradbogus.com/portfolio/creative-marketing-campaigns monthly 0.5 2022-05-04 https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/f2ae2f6e-6966-44c4-85a0-1cff35cbe996/Screen+Shot+2022-05-13+at+12.20.46+PM.png My Work - Creative Marketing Campaigns - Make it stand out Still image from a creative video campaign for ruggedized tablet manufacturer Xplore Technologies https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/6c0efeb6-cbd9-4f44-a71c-4e897739e3e8/Screen+Shot+2022-05-04+at+12.07.22+PM.png My Work - Creative Marketing Campaigns Still image from the short, animated video we produced https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/f1fc6e0a-3305-4e1f-bfda-c2d0350de118/Screen+Shot+2022-05-06+at+11.56.16+AM.png My Work - Creative Marketing Campaigns Still image from the music video, Place It and Space It for City of Austin https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/1c438d3f-b54a-406c-b38f-98468e0b4830/Screen+Shot+2022-05-06+at+12.40.25+PM.png My Work - Creative Marketing Campaigns We sought user generated content under the campaign title "Born For This" https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/3cdd2d88-9f54-4ff5-af11-38cf0cd0302f/Screen+Shot+2022-05-06+at+11.55.44+AM.png My Work - Creative Marketing Campaigns Still image from the music video, Place It and Space It for City of Austin https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/92fa9820-09b8-4849-b9ed-f5ce5194afc6/ADNA-CSimage-7.png My Work - Creative Marketing Campaigns We used sponsored pros like Alex Bogomolov and others to get the word out there on the contest https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/8e419920-2be5-4254-8687-98f62d845409/ADNA-CSimage-2.png My Work - Creative Marketing Campaigns Explanation of how we grew their online brand presence through the use of social media marketing https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/0511cd1f-6288-4b12-9330-6b305b001e67/ADNA-CSimage-3.png My Work - Creative Marketing Campaigns Explanation of the "Born For This" campaign plan https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/bdeb17ff-4629-4599-a908-acdb1e980bc8/ADNA-CSimage-4.png My Work - Creative Marketing Campaigns The organic results of using influencers to promote content https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/09a5c047-0cce-48e4-8906-8b906fccfae2/ADNA-CSimage-5.png My Work - Creative Marketing Campaigns Because this contest was video-driven, Youtube was an important distribution channel and we had great results https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/a09f59d9-f4fa-4932-a5c5-2f9e36bc4293/ADNA-CSimage-6.png My Work - Creative Marketing Campaigns All strategic digital media should impact your SEO. "Born For This" increased ADNA's web traffic by 50% https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/fb0faea6-d4c9-404d-b5e6-d47770675a68/ADNA-CSimage-1.png My Work - Creative Marketing Campaigns Athletic DNA is an edgy, colorful brand appealing directly to the grinders working to prove themselves https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/a5d0ed5b-4b5b-4b5d-a107-bd87294bb085/Screen+Shot+2022-05-06+at+12.55.16+PM.png My Work - Creative Marketing Campaigns One of the user submitted videos by Kayla Gammie, highly produced! https://images.squarespace-cdn.com/content/v1/6261a7d627e97869b2cc05de/2a1b9876-dbc6-48ef-9a35-f83d7d4b22ed/Screen+Shot+2022-05-06+at+12.53.53+PM.png My Work - Creative Marketing Campaigns One of the user submitted videos, by Dani McIntyre, which is really fun and goofy. She understood the assignment!