Anti-DEI will Create New Names for the Same Work
Brad Bogus Brad Bogus

Anti-DEI will Create New Names for the Same Work

Let’s dive into what is going to be the future of DEI and social impact at the corporate level and see what we can expect moving forward from what seems like at least the next 4 years of anti-woke hell:

  1. DEI is getting rebranded

  2. Companies are stepping up on the social impact front

  3. Consumers are in revolt

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What Do You Mean Joy is an Act of Resistance?!
Brad Bogus Brad Bogus

What Do You Mean Joy is an Act of Resistance?!

If you’re like me, you feel like you have to either flee the country or fight with all your being. You don’t know which. You don’t even know what to do if you chose either path. You’re just suspended in this inert state stuck between feeling compelled to do something and not having any idea what to do or if any of it even matters.

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I’m Not Hopeful for the Future of the Cannabis Industry
Brad Bogus Brad Bogus

I’m Not Hopeful for the Future of the Cannabis Industry

The cannabis industry is in really bad shape. This is not news for those of us on the inside, but those on the outside only see more and more states legalizing and total industry growth going up and to the right.

So how can one have no hope?

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AI Ethics & How Marketers Should Think About AI
Brad Bogus Brad Bogus

AI Ethics & How Marketers Should Think About AI

Before we start patting ourselves on the back for being the smartest marketers in the room, we need to have a serious conversation about the ethical side of using AI in marketing. There are some big risks at play, and ignoring them could cost us more than we’re willing to pay.

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One Crazy Night In Miami
Lifestyle Brad Bogus Lifestyle Brad Bogus

One Crazy Night In Miami

There’s a special approach to maximizing a 24-hour stay in any given city. Stephanie and I learned that lesson after a crazy night in Miami, a result of an overnight layover at the tail end of a vacation to Mexico.
… Perhaps it was the mojito, or the vibes we got from the waitress, but I look at Steph with some strange determination and say, “I’m gonna buy weed from this waitress.”

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Nothing is truly improvised
Business Insights Brad Bogus Business Insights Brad Bogus

Nothing is truly improvised

I’m not one to give away a magician’s secrets; however, as it relates to improv comedy (and public speaking, sales, leadership …) I’m going to do just that in this blog. Ruining the fun and magic of improv comedy is not the point. The point is to illustrate an underlying discipline that will help you in so many ways, whether to increase your life and communications skills, or your professional success.

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Cannabis Conferences and Sexual Harassment - You are officially on notice

Cannabis Conferences and Sexual Harassment - You are officially on notice

Men, you're on notice. Cannabis industry, you're on notice. Sexual harassment and misconduct is rife in our working culture, and finally, chickens are coming home to roost. From New West to MJ Biz, NCIA to Women Grow, conventions are fostering extreme amounts of sexual harassment and abuse.

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An Entrepreneur in a Corporate Environment ... and Vice Versa

An Entrepreneur in a Corporate Environment ... and Vice Versa

People think you are either an entrepreneur or a career person. While the two are different, they're not quite polar opposites of the business spectrum. I've had the unique experience of being an entrepreneur first, and also working a corporate job with a major media conglomerate.

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Cannabis Networking: What's Wrong and How to Fix It

Cannabis Networking: What's Wrong and How to Fix It

Networking in the cannabis industry is fraught with self-promotion and lack of real connection. This is true of most networking, actually. I have been to a ton of these types of events in so many industries, and here I share some thoughts on how to do better across the board, from organizing these events to how to participate in them.

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Stop Separating Your Sales and Marketing Departments. It's Dumb.
Business Insights Brad Bogus Business Insights Brad Bogus

Stop Separating Your Sales and Marketing Departments. It's Dumb.

In this video, I discuss the problems I see in nearly EVERY company I consult with: sales and marketing are treated as 2 separate things. They meet separately, they brainstorm, congregate, hang out, and think separately. They tell different stories. I discuss some of my thoughts on how to fix this problem, and what the solution can look like when you think about it holistically.

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